Portfolio > Craigslist - Rebrand

Craigslist: Where every ware tells a tale.

A redesign of Craigslist presents a strategic opportunity to strengthen its position as a leading online marketplace while appealing to the preferences of a new generation of users.

While the original Craigslist design, unchanged since the '90s, has become a recognizable icon in its own right, it has increasingly shown its age in terms of both user experience and visual appeal. The minimalist layout, once groundbreaking, now feels outdated, and its functionality struggles to meet the expectations of today's tech-savvy audience. A carefully executed redesign could not only modernize the platform's appearance but also enhance its usability, making it more intuitive and responsive to the diverse needs of modern users. By refreshing the brand while retaining its core simplicity, Craigslist could evolve to stay relevant in an increasingly competitive digital landscape.